Get Started with WordPress SEO Plugins to make your site more visible.
Who Should Read This Book
This eBook is targeted primarily for the business community as consumers of web design, marketing and development services as they relate to search engine optimization. The reality is that all of these service providers have a roll in getting your website in a position where the more serious SEO services will be useful.
Table of Contents - 24 pages
- Who Should Read This Book
- WordPress SEO Fundamentals
- Website Url Configurations
- Permalink Structure
- Preferred Domain - Site Address Setting
- Stop Words
- Website Url Configurations
- Fundamentals for SEO Plugin Evaluation
- A Quick List of General SEO Plugins
- Supporting or Specialized SEO Plugins
- WordPress SEO Strategies
- How do I figure out what plugins are best for me?
- But Is it Working?
- More Basics - Post/Page Optimizations
- Snippet Review
- Template Optimizations
- Clean Standardized Code
- Page Caching
- Side-by-Side - Yoast WordPress and All-In-One
- Link to Webmaster Tools (Google/Bing)
- Titles and Meta Settings
- PostType Settings
- Individual Post/Page Settings
- Social Setings
- Template Settings (Titles/Categories..etc)
- NoIndex Settings
- So which is best?
- Wrapping Up
Sample excerpt from ebook
Fundamentals for SEO Plugin Evaluation
WordPress by default takes care of nearly 80% of the mechanics of SEO according to many authorities in the SEO world (Matt Cutts (Google Spam Chief) being one of them. This is good to know and comforting, but SEO, to be really effective, needs to go beyond those basic mechanics. A good SEO plugin (or combination of plugins) for WordPress should cover some or all of the following:
- Provides enhancements or optimizations in the following areas:
- Title and Description Optimization
- Content Optimization
- Image and Media Optimization
- Page Performance
- Visitor Usability
- Other tag enhancements (Microdata, Authorship, Social Engagement.
- Automates many of the normal tasks when posting or developing pages (including many of the above)
- XML Sitemaps
- Does not significantly impact site performance or, if anything, improves performance. (Template optimization, code clean up, etc)
- Authorship and Publish settings (automated if possible)
- Managing duplicate content (very common in WordPress)
This seems like a very long list, but there is considerable overlap between optimizations and automation of many tasks.
The last key of a good SEO plugin (or combination of plugins) is that the authors provide regular updates and keep up with the current trends. Every algorithm release or update from Google needs to be reviewed and incorporated into the plugin or you can suddenly find your self doing the WRONG thing, while thinking you are doing the RIGHT thing. An example of this is a plugin we used several years ago that helped the poster increase “keyword density”. That was great then, but today that can become “too much of a good thing” and Google could penalize you for that. We no longer use that plugin.