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Who Should Read This Book

This eBook is targeted primarily for the business community as consumers of web design, marketing and development solution providers. It is also of value to those same solution providers such that better understanding of these topics and the issues presented and will help them to better serve their customers.

Table of Contents - 21 pages

Sample excerpt from ebook

Mobile Customer Behavior and Motivators

The key to understanding the mobile users behavior centers around three types of activities that you can target:

  1. Staying “connected” and locating places, things, and events
  2. Location-based offers
  3. Time-based offers
  4. Coupons (and the delivery mechanism)
  5. Push notifications (places, things and events)

To take advantage of the mobile opportunity you need to examine how your business can leverage these 5 areas.

Another angle on this is outline in the book Mobile First by Luke Wroblewski, and they are:

There are similarities in these lists, each centers around similar behaviors and needs of mobile users. Keep these in mind as you work on your mobile presence.

Another more detailed angle on this is based on surveys of mobile users and the kinds of activities they participate in and whether they prefer mobile apps vs mobile browsers:

It is interesting to see that mobile apps vs web is nearly tied in many categories and the web shows very strong leads in 11 out of 18 mobile activities. This is encouraging because the cost of dedicated mobile application development is generally beyond the scope of most small businesses.

 

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