Get a jump start on understanding what search engine optimization is all about?
Who Should Read This Book
This eBook is targeted primarily for the business community as consumers of web design, marketing and development services as they relate to search engine optimization. The reality is that all of these service providers have a roll in getting your website in a position where the more serious SEO services will be useful. Therefore, understanding enough of the SEO fundamentals is necessary to ensure that you are a well educated consumer, and most importantly, can avoid being scammed by SEO pretenders. Typing “Web SEO” into Google will get you over 60 million hits. In addition, typing “SEO scam” will get you nearly 300,000 hits, which indicated the widespread problem you face as a consumer of these services.
Table of Contents - 24 pages
- Who Should Read This Book
- Website Construction and Organic SEO Fundamentals
- Your Website Navigation
- Unique Page Titles
- Keyword Lists
- Page Description Tags
- Alternative Text for Images
- Proper Use of Heading Tags
- Keywords in Your Content
- Quality Control
- It Is All About Unique You!
- Traffic! Traffic! Traffic!
- Proper SEO Expectations
- SEO Maintenance
- Getting Scammed – Snake Oil SEO
- Quick Overview of Advanced SEO Techniques
- Advanced Organic SEO Options
- Social Media
- Paid SEO Options
Sample excerpt from ebook
Your Website Navigation
Your website navigation, or the menu system that allows visitors to move around your website, needs to be easy to use, not only for your visitors but for search engines too!
Here are some things to avoid when building or re-building a good website menu system:
- No images as links. Your menu needs to be text based. Search engines can only follow text links.
- No Flash. Flash is an image based technology. It may look cool, but you will get a thumbs down from the search engines.
- Logical sub links. If your menu system uses sub-links to a vast web of pages, make sure they are well organized by topic. Your visitors will thank you, too!
In addition to a menu system that is properly working, it is important to place links through the text of your website that either link to other pages or other resources in your website. Search engines follow links which helps them index all the pages in your site with the correct information. Also, when you do have links in the text of your website, try to make that text as descriptive as possible to show where the link is going. For example:
Instead of saying - Click Here to view our products.” (with the "click here" as the link.)
You should consider – We invite you to view our new, exciting product line-up. Use an entire sentence or the keywords as a link and it is more descriptive as to where the visitor is going and what they will see when they get there.