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About the RightStart eBook Series

One of the challenges for small business in web technology is to understand that technology enough to properly apply it to their business needs. Unfortunately the learning curve is very steep and the available information is vast and overwhelming. For the small business, the Internet is the best source of that information, but it also has become a burden of wealth. How to sort out what is important “right now” and what might be useful later becomes a constant challenge.

The goal of the RightStart ebook series is to provide a focused overview of a web technology that is geared to small business. Those aspects of the technology that are of lesser use to a small business are mentioned only in passing and to provide perspective while those technologies that are more critical are covered in more detail. The key is to help build a foundation of knowledge and understanding that the small business owner can build upon while minimizing the risk of going down blind alleys in the process.

Table of Contents - 24 pages

Sample excerpt from ebook

Your Business on Google+ - The Page

One of the first decisions you encounter is the dynamics of Profiles vs Business Pages. How do they interact?... and does your business need a Page, or is a Profile all you need? Then there is the question of Local Pages. It gets overwhelming really fast. Following are some typical scenarios that we have seen discussed in various Google+ communities and the issues have been discussed:




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